Trying to keep up with the latest digital marketing trends is becoming increasingly difficult due to the ever increasing combination of elements and strategies being used.

Adding to the complexity is the rapid evolution and use of technologies which include Artificial Intelligence and Chat Bots in marketing strategies.

On top of all that, digital marketing strategies need to evolve in order to accommodate consumer preferences in the way they interact online.

For example, if you’re not using video in your marketing you’re almost certainly not in touch with your audience in a way they prefer.

I’m someone who is relatively new to digital marketing – around 5 years now.

I often find myself struggling to, first of all, understand what the important trends are in digital marketing, but also then to encompass some of these in what I do.

So, What Are The Digital Marketing Trends For 2019?

The best way for me to answer that is to share with you a link to an excellent article I came across today.

The article entitled “12 Digital Marketing Trends You Can No Longer Ignore in 2019” was prepared by Nidhi Dave from Single Grain marketing agency.

This is a comprehensive summary of digital marketing trends that anyone involved in online marketing at least needs to be aware of.

Here’s a summary of the 12 areas examined in the article:

  1. SEO A/B Split Testing
  2. Artificial Intelligence
  3. Programmitic Advertising
  4. Chatbots
  5. Personalisation
  6. Video Marketing
  7. Influencer Marketing
  8. Social Messaging Apps
  9. Visual Search
  10. Micro-Moments
  11. Voice Search and Smart Speakers
  12. Social Media Stories

Digital Marketing Trends in 2019 – Summary

The article I’ve referred you to is backed up by some excellent research data – it’s just not someone’s opinion.

If you’re in the process of setting up an online business want to get a handle of what’s happening, and what’s coming in the world of digital marketing, then don’t miss the article – it’s well worth a read.


    2 replies to "12 Digital Marketing Trends For 2019"

    • Linda Tremer

      Didn’t know about micro moments and visual search. Will see if I can use it in my marketing.

      • anthmac

        It was a pretty informative article Linda, wasn’t it. Best wishes to you!

Leave a Reply

Your email address will not be published.