Lead generation for beginners in the online world can seem a pretty daunting undertaking if you’ve never done that kind of thing before.
So, in this blog
A key question is, “Do I really need leads for my business?”
The answer is absolutely YES! Leads are potential customers. Leads—especially QUALIFIED leads, are the bread and butter
of virtually any business you can think of.
So what exactly is a lead—or more specially, a QUALIFIED
A qualified lead is someone who has expressed interest
in what you have to offer. They have already been qualified
as being interested by giving their contact information in
exchange for something related to whatever you’re selling.
Someone who subscribes to your email list is a lead,
because they have given you their email address
specifically because they were interested in either you
and your products, or in whatever freebie you gave them
in order to entice them to join.
Collecting And Managing Your Leads
It doesn’t matter what you’re selling, leads are essential. Leads are traffic. Leads can go on to result in all important sales.
Most people use some sort of system to collect and manage their leads.
To begin, watch this short video which outlines four easy ways to get people on to your list.
To collect and manage their leads most internet marketers will use an autoresponder.
While there are some free autoresponder
How To Attract Leads
Have you ever signed up online and given your email address in order to receive some sort of free offer?
If so, what did they offer you to get you to do it? If not, why
These are the types of things you need to think
about when you collect leads.
What would you expect to receive in order to convince you to part with some personal information like your email address? Your customers are likely to have similar expectations.
A common way internet markets entice people to provide an email address is to offer a free report. This can be a great way to get people to fill out your lead capture form.
But…..the kind of report or information you are offering needs to be relevant to the needs of the ideal customer that you are trying to attract to your list. And……it MUST represent value to your prospective customer.
Remember, you want QUALIFIED leads, and the way to gain a qualified lead is to offer something of value, and of relevance to
Think about what your average buyer would be interested in, and offer that to them.
These are basically the first baby steps you can take to start building your list.
Summary – Lead Generation For Beginners
So, when getting started on the process of getting leads for your business you need:
- To be clear about who your audience is
- Have a free offer that represents value to your lead
- An autoresponder such as Aweber to collect, store the name and email details of your lead, and to have a follow up series of emails to start building a relationship with them